Wednesday, 20 February 2013

"A Retrospective" by Roy Lictenstein

What is it and when can i go?

The exhibition "A Retrospective" in honour of late pop-artist Roy Lichtenstein is being advertised all over the internet this year through the daily mail and major news channels across the world, as his work is about to be showcased at the hugely popular art gallery, Tate Modern in the Uk's capital city of London. The exhibition is held from 21st February to the 27th May

Who is it aimed for?
Since Lichtenstein was a popular 1960's artist, many of his fans still admire his work today, His work started after Disney produced Mickey and Donald duck comic strips in 1960. Although a range of older people who were around when he was alive will certainly enjoy it aswell as teenagers and children of today will also appreciate his work as his style is a fun to explore genre. making it a family day out.

Press Releases
I've found some of the articles on these sites.
Daily Mail
ITV
YouTube
There is also a Press Release listed on the Tate Modern Website, DACS (Design and Artists Copyright Society and a blog post about Liechtenstein's work at the tate modern.

DACS is an art equivalent to PRS for music. This society ensures artists get all the royalties they're entitled to. "We translate rights into revenues for artists and their heirs."


This in turn helps to sustain their practice and livelihood. We do this through our three rights management services: PaybackCopyright Licensing and the Artist’s Resale Right."


Lichtenstein's revolutionary work appears almost everywhere around the world and his participation in the new art alongside other big names in the industry known for their creative work like Andy Warhol.



"I'm never drawing the object itself; I'm only drawing a depiction of the object - a kind of crystallised symbol of it."Roy Lichtenstein

1 comment:

  1. Good to see you have made a start - you need to discuss the effectiveness of marketing comms. Were the articles in the newspapers examples of press releases? Why in those newspapers? What demographic is being aimed at?
    What other types of marketing comms. can you find? What about Tate Modern's website?
    Lots to do and no posts for London Fashion week

    ReplyDelete